Native place: Yichang, Hubei
MBTI: INFP-t
Wechat: onyour_marrrrk
Rednote: 5064597606
Instagram: markzhou1211
E-mail: markzhou1211@qq.com
Site: onyourmarkland.com
- Tele: +(86) 15334047541
Balancing academic research and commercial projects, my works have been selected for the TDC Global Touring Exhibition of the Type Directors Club New York. I have won multiple top‑tier design awards worldwide and hold a design patent. My experience spans university teaching, hands‑on studio project work, and end‑to‑end brand projects for leading commercial enterprises. I excel at translating academic research outcomes into commercial‑oriented brand visual solutions.
Former Concept Visual Designer at Wearewer and Brand Visual Designer at KISKA. Continuously bridging academic research and hands‑on design practice.
Art and Design - Visual Communication Design
Learning format: Full time
Research Focus: Visual Communication＆Media Design. Focused on brand narrative expression within digital‑media contexts. Research centered on typography, motion graphics, 3D art and cross‑media integration. Emphasized integration of theoretical research and project‑based practice, exploring visual extension from static graphics to dynamic, interactive and multi‑terminal media.
2021.09 - 2024.06.21
Business Administration - Logistics Management
Learning format: Full time
Research Focus: Majored in Business Administration, Marketing and relevant courses. Developed fundamental knowledge of business management, market insight and brand marketing, and leveraged business management understanding in brand‑design practice to balance artistic creativity and commercial deliverables.
2017.09 - 2021.06.30
Kiska Brand Design (Shanghai) Co., Ltd.
JD: Responsible for building and upgrading brand visual systems for international clients, collaborating with strategy, product, art direction and client teams to deliver end‑to‑end brand solutions.
Led the creation of core brand visuals and iteration of visual identity systems. Designed brand assets including logos, color palettes, custom typography, graphic symbols and motion graphics. Worked with product designers to explore product concepts and translate them into brand communication visuals for multi‑channel deployment. Produced standardized design assets and adapted deliverables for online digital platforms and print materials, ensuring cross‑media consistency of brand visuals.
2025.04-2026.08
Concept Visual Designer
Shanghai zaodaozhe culture and Technology Co., Ltd. (W Agency)
JD: Focused on commercial advertising, IP and cross‑media conceptual projects, overseeing the full workflow from creative strategy to visual delivery.
Took charge of visual design for designated modules in commercial advertising projects independently. Produced routine visual assets for W WildDog Brand Hub to drive visual‑driven account growth. Solely led the complete 2025 WCU project: covering creative strategy, cross‑media brand concept, IP character design, 3D modeling, motion graphics and generative visual coding. The project has been adopted and launched, with a dedicated project webpage developed and deployed.
2024.07-2025.04
Zhou Yuhan. The World’s Best Typography: The 44th Annual of the Type Directors Club 2023[M], New York: Hoaki, 2023.
Journal of Green Packaging
Zhou Yuhan. 屈原九歌 NINEODES[J]. Green Packaging, 2023(S1):135.
NewYork TDC/The One Club for Creativity, 2023.4
WMDC 2022 Online＆offline Exhibition
Xuhui District Government / Shanghai Caohejing Emerging Technology Development Zone Government / WUPEN / Tongji University SIIDI, 2023.5
The 8th EDA Design Competition Works Exhibition
China Association of Higher Education / CSCA / EDA Award Organizing Committee, 2023.5
The 16th China Star Design Award Exhibitions
China Packaging Federation / China Export Products Packaging Institute , 2023.10
National Silver Award, Book & Publication Design (Student Category)
Issued by: China Packaging Federation, Design Committee of China Packaging Federation, China Export Commodities Packaging Research Institute
National | Sep 21, 2023
17th China Creative‑Dream National Digital Art Design Competition
First Prize, Digital Collectible Design Special Competition (Open Category)
Issued by: China Video Industry Association (MIIT), National Association of Computer‑Based Education in Higher Education
National | Aug 25, 2023
7th Milan Design Week University Design Exhibition
Third Prize, Jingchu Culture Innovation Design Themed Competition
Issued by: Design Education Committee of China Higher Education Association, AAP Program Management Office of China Education Association for International Exchange
National | Mar 15, 2023
8th Cross‑Straits Emerging Designer Competition · Huacan Award
Third Prize & Honorable Mention, National Visual Design Competition
Issued by: China Higher Education Association, Zhongshan Chinese Culture Exchange Association, Organizing Committee of Cross‑Straits Emerging Designer Competition · Huacan Award
National | May 10, 2023
TDC69 New York Type Directors Club
Young Ones Student Award, Typography: Book/Editorial — Student Winner (Full Score Honor)
Issued by: NY TDC / The One Club for Creativity
International | May 15, 2023
16th China Creative‑Dream National Digital Art Design Competition
Second Prize, Visual Communication (Student Category), Fujian Division
Issued by: China Video Industry Association (MIIT), National Association of Computer‑Based Education in Higher Education
Provincial | Aug 25, 2022
Fuzhou University Graduate Comprehensive Academic Scholarship
Second‑Class Graduate Comprehensive Academic Scholarship
Issued by: Graduate School of Fuzhou University
University‑level | Jul 2024
Fuzhou University Graduate Mid‑term Academic Scholarship
First‑Class Outstanding Mid‑term Graduate Academic Scholarship
Issued by: Graduate School of Fuzhou University
University‑level | Aug 2023
More
Zhou Yuhan. Application of 3D Art Style in Public‑Service Poster Design [J]. Literature and Art Weekly, 2022, Issue 11: 93‑96.
Others
NFT Digital IP: The Digital Deepening of Brand Design
Research on Innovative Promotion Methods of Chinese Characters in Typography Design — Taking Taoist Five Elements Divine Creatures Chinese Fonts as Examples
Innovation Research on the Application of Zigui Qu Yuan Legends in Yangtze River Fishery Cultural IP Image Design — A Case Study of Yichang Chinese Sturgeon Nature Reserve IP Design
Memphis Design Group in Practice: Eccentricity, Fun and Anti-boredom Design Language
Research on Cultural and Creative Product Design Based on School-age Children’s Cognitive Psychology — Taking Dongchuan Long March Themed Children’s Water Bottle as an Example
Research on the Application of Dynamic Logos in Brand ManagementCross-media Design
Innovation of Jiu Ge Based on AR Augmented Reality Technology
2022.09-Present
Graduation Thesis
Research on the Visual Image Design of the "Zaoguo" Cultural and Creative Brand from a Cross-media Perspective
2023.02-2024.05
Dunhuang Intangible Cultural Heritage Art Research Camp
Study content: Participated in online study activities organized by Weiyuan Academy and Dunhuang Painting Academy Research Center, successfully completed academic training and achievement output, and was selected as an outstanding student.
2021.07-2021.08.
Student Association Union
Recruited into the Publicity Department after assessment. Assisted the team in designing online‑offline visual materials including posters and tickets for student‑union and club events. Delivered visual outputs to attract student participation and disseminate event information, supporting successful delivery of key activities such as Club Recruitment Fair, Spring Voice Gala and Autumn Rhythm Gala.
2017.09-2018.06
Head of Publicity Department
Fengyi Skateboarding Club
Promoted from general member to Publicity Head upon assessment. Oversaw club visual design and event planning. Supported the organization of club recruitment drives, campus skateboarding competitions, social meet‑ups and group street‑skating activities.
2017.09-2020.06
Club Member
FZU Roller‑Skating Club
Participated in club activities including group street‑skating and freestyle skating training. Assisted club promotion and recruitment by capturing documentary photography during events.
2021.09-2024.06
CET4/CET6
2018.12/2020.12.
CET‑SET (College English Test‑Spoken English Test)
Certificate of Proficiency, Level 3
2018.12
Mandarin Proficiency Test
Mandarin Proficiency Certificate, Grade 2‑B
2018.6.14
Dunhuang Intangible‑Cultural‑Heritage Art Research Camp
Completion Certificate & Outstanding Camper Certificate
Issued by: CUHK Alumni Charity Foundation, Dunhuang Academy Research & Cultural Innovation Center, Greater China Youth
2021.8
Comprehensive Business Management Simulation Internship
Excellent Team Award & Certificate
Issued by: National Experimental Teaching Demonstration Center for Economics and Management (HUBE)
2020.9.30
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